The revenues generated by your marketing strategy will likely always fall short of your expectations.
In other words, if your landing pages are missing any of the three elements required by Fogg’s Behavior Model to persuade visitors to act. A persuasive post-click landing page plays a crucial role within this process, continuing and deepening the customer engagement created by the original ad. Plus, any accompanying ROI that the message and voice were intended to generate in the first place.
The strategy will likely fail to produce conversions to sales. If any portion of a marketing strategy lacks any of these specific elements for a point within the sales funnel. In the specific case of the Fogg’s Behavior Model, three specific elements must converge at the same moment for a behavior to occur within an individual: motivation, ability, and trigger. And advertising converges with societal trends to enhance brand recognition and identity.ĭespite the numerous examples of convergence seen in a broad, macro sense of strategy, however, the concept also plays a pivotal role at the individual, micro level of marketing. Inspiration converges with market demand to create the next big thing.
Products and services converge with timing to create ideal offerings at ideal moments. The concept of convergence can be seen throughout all facets of marketing.
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